Vol. 2 No. 2 (2022): FEBRUARY

The Journal of Marketing and Emerging Economics is an international, double-blind peer-reviewed journal for academics and practitioners from all economic fields. JMEE is a refereed journal, promoted by the Open Access Publishing Group, that publishes original empirical as well as research papers, policy papers, book reviews, and essays related to the field of emerging global economies and other areas of the field. Building on a great tradition of global financial scholarship, JMEE aims to contribute substantially to the field of economic research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among JMEE's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.