Subject Groups and Construction of Confectionery Terms
Keywords:
confectionary, pragmatonym, product, industries, stimulate, loadAbstract
In the cases considered, manipulation with the names of confectionery products stimulates the struggle for quality, because, correlating with the help of a manipulative pragmatonym a new type of confectionery product with a well-known old one, manufacturers strive to maintain high quality, favorite recognizable taste of the old product, well-known to the adult consumer.