Audit and Marketing Audit in Small Business and Private Entrepreneurship: The Order and Process of Inspection
Keywords:
Audit, small business, private entrepreneurship, marketing audit, accounting, money circulation, inspection, economy, finance, analyse, businessAbstract
This article discusses the importance of audit in the context of small business and private entrepreneurship, its types and content, with a special focus on marketing audit. Audits and auditors are at the heart of the business, and for a period of time they are responsible for determining whether the company’s operations are conducted in accordance with applicable law, and for correcting errors.