Marketing Analysis of Packaged Drinking Water in Uzbekistan

Abstract

Water as a food product occupies a significant place in the human diet. As such factors can be different properties of the product: retail price, volume and design of packaging, the presence of additional elements, costumer attitude to this product, product recognition, etc. Consumers have various requirements for the product. Putting a product on the market, the manufacturer should know the consumer attitude towards to this product: factors that are decisive when buying a product, awareness of its brands, recognition of the product of other manufacturers, impression to advertising. Before the marketing research conducted by me, the next tasks were set: determining the attitude of costumers to the use of bottled drinking water, assessing the factors influencing the choice of the consumer when getting drinking water, assessing the prospects for the presence of bottled drinking water on the market of Uzbek producers. The high demand for bottled water can be got by educating the public about the advantages of using bottled drinking water in their daily diet. On the part of local manufacturers, it is required to use the available means of persuasion in the purchase of this product.The research, that I have conducted, was carried out by the method of a questionnaire survey, which allows obtaining sufficiently complete information about the opinions, ideas, preferences and behavior of costumers. This survey involved 80 people of different age groups, income levels and social status in the city Samarkand.