Journal of Marketing and Emerging Economics

The Development Types of Family Migration

2024-09-13T12:35:39+00:00

As global mobility rises, understanding family migration is increasingly important due to its significant effects on individuals, families, and host societies. Family migration involves the relocation of individuals and their family members to improve living conditions and opportunities. This study examines the theoretical foundations, key drivers, and different types of family migration, identifying a knowledge gap in how these factors interact. The research aims to explore both the positive and negative impacts of family migration, using a multidisciplinary approach to analyze its causes and effects. Results highlight the complex nature of family migration, with implications for policy development and integration strategies in host societies.

China’s Role in the Economy of Central Asia

2024-09-13T13:05:08+00:00

This paper explores China's growing economic influence in Central Asia, focusing on its numerous investment projects and their effects on regional economies. The research highlights the gap in understanding the broader impacts of China’s economic dominance on regional political ties and security dynamics. By reviewing historical trade relations between China and Central Asian countries and analyzing contemporary trade volumes, this study aims to clarify China’s role in shaping the region's economic landscape. Through a comprehensive literature review and case studies, the findings reveal significant economic, political, and security implications, offering insights into China's expanding role in Central Asia.

Digital Marketing Trends, Challenges and Opportunities for SMEs: A Systematic Literature Review

2024-09-09T12:37:19+00:00

This study aims to determine the trend of digital marketing in the last 7 years. In this study, the research method used was Systematic Literature Review (SLR) analysis using the Watase Uake application. A total of 12 articles were selected for analysis after filtering based on several criteria; keywords “digital marketing strategy SMEs”, title, year range 2018-2024, article qualification (Q1, Q2, Q3), abstract, source (Scopus), and keywords. The results of data analysis show that internet penetration, flexibility and adaptability of SMEs, digital innovation, and competitive market pressure are antecedents of digital marketing. Digital marketing has an impact on businesses related to business performance, growth, and development of marketing strategies, and excellence to survive in a competitive environment. The topic of digital marketing of SMEs was first researched in 2012. Theories that are widely used on this topic are technological acceptance, technology-organization-environment (TOE), Diffusion of Innovation (DOI), Analytical Hierarchy Process (AHP), Technological Acceptance Model 2 (TAM 2), and Unfield Theory of Acceptance and Use of Technology (UTAUT). Countries that have conducted research on this topic are United Kingdom, Italy, Australia, Brazil, Colombia, Indonesia, Saudi Arabia, Spain, Taiwan, United States. The development of research on this topic is increasing from year to year. This research presents a topic that is often discussed in social media marketing, namely perceived ease of use, so that it can be used for further research development.

Promotional Strategy to Strengthen the Branding for the SME Ayam Geprek Mama Ridho

2024-09-09T13:07:41+00:00

Ayam Geprek (spicy smashed fried chicken) is one of the products provided by a Small and Medium-sized Enterprise (SME) Ayam Geprek Mama Ridho to meet the needs of people who want practical, affordable, and filling food. However, many people of Makassar City and its surroundings are still unaware of Ayam Geprek Mama Ridho’s existence. As a result, this product is only known and accessed by a few of the people living near the sales location of Ayam Geprek Mama Ridho. This research aims to strengthen the branding of Ayam Geprek Mama Ridho. The study employs a qualitative method with a descriptive approach through interview techniques with a sample of 10 respondents. The approach used is promotional mix analysis, which focuses on understanding the level of brand awareness and analyzing Segmenting, Targeting, Positioning (STP). The results of this study indicate that the use of video branding supported by influencers to promote Ayam Geprek Mama Ridho is effective in strengthening brand awareness. Before the promotional video, the brand awareness level was at the “unaware of brand” stage, but after the promotional video, the brand moved to the “top of mind” position. The increase in brand awareness of Ayam Geprek Mama Ridho also impacts the brand’s segmenting, targeting, and positioning strategy. This is evident from the change in the market segment, which previously was not interested in Ayam Geprek Mama Ridho, but became interested after seeing the promotional video about Ayam Geprek Mama Ridho.

Strengthening Tourism Identity through Institutional Identification of the Traditional Bima Weaving Industry

2024-09-10T13:04:48+00:00

As with the strength of tourism in other regions that utilize the value and wealth of culture, the traditional Bima weaving as a cultural heritage and local wisdom have great potential to become a strengthener of tourism identity. Unfortunately, the weak bargaining power of the traditional Bima weaving industry has an impact on the difficulty of internalizing the cultural values and local wisdom embedded in the traditional Bima weaving into the strengthening of tourism identity. This is reflected not only from economic factors, but also from several institutional relationships. The novelty of this research is reflected in the use of the developed analysis method, namely the "Institutional Approach of, Analytic Hierarchy Process and Strengths, Weaknesses, Opportunities, Threats for Structure-Conduct-Performance (IA-AHP-SWOT-SCP)". Our research results show that the strengthening of Bima City's tourism identity through the Bima weaving industry requires a comprehensive institutional strategy. This includes the formation of a craftsmen association, optimization of local government regulations, strengthening of product promotion and marketing, protection of local products, and capacity building for craftsmen. Strategies for domestic and international market expansion are also important, supported by knowledge transfer, innovation, and guaranteed stock availability. Strengthening the certification and standardization system for Bima weaving products is necessary to increase competitiveness in the export market.

Dividend Policy and Firm Value: A Systematic Literature Review of the Past Decade

2024-09-10T13:21:48+00:00

This study aims to systematically evaluate and review the literature concerning the impact of dividend policy on firm value over the past decade. Utilizing a systematic literature review process, initially, 52 articles were identified, which were subsequently narrowed down to 14 that are most relevant to the scope of this research. This paper critically examines the influential studies in the literature on the impact of dividend policy on firm value. The literature review on dividend policy is analyzed from three perspectives: (a) dividend level, (b) tendency to pay dividends, and (c) dividend smoothing. The findings indicate that the majority of studies show a positive relationship between dividend policy and firm value. Additionally, it was found that most research conducted in Asia reveals a growing interest in evaluating the impact of dividend policies across various emerging market economies. This study contributes to the existing literature by highlighting research gaps in this field and providing a potential agenda for academics and researchers for future research.