The Analyse of the Nexus Between the Gender of Consumers and the Inclusion of Ecological and Well-Being Factors in their Purchase Decision: Case of the Algerian Food Market

Authors

  • Boukhedimi Chems Eddine Ph.D. Scholar. Management Marketing Department of commerce at the University of Tizi Ouzou. Algeria

Keywords:

Green Marketing, Green Product, Green Consumer, Gender of Consumer, Algerian food Market

Abstract

The aim of this paper research is to highlight the behavior of consumers’ gender on the purchase of green products in the Algerian food market,

As a result, and after the analysis of survey data which was collected by an online survey, we found that both of men and women are aware about the ecological and the well-being importance in their purchase behavior toward green products in the Algerian food market.

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Published

2022-01-17

How to Cite

Eddine, B. C. . (2022). The Analyse of the Nexus Between the Gender of Consumers and the Inclusion of Ecological and Well-Being Factors in their Purchase Decision: Case of the Algerian Food Market. Journal of Marketing and Emerging Economics, 1(1), 22–26. Retrieved from https://openaccessjournals.eu/index.php/jmee/article/view/919

Issue

Vol. 1 No. 1 (2022): JANUARY

Section

Articles