Marketing Research of Rural Tourism after Covid19 in Samarkand, Uzbekistan: Koni Ghil Meros

Abstract

The purpose of this study is to interview people and analyze survey questionnaires in order to determine the relevance of rural tourism communities in Koni Ghil Meros, Samarkand. The interview and survey for this study were done with 41 inbound and outbound tourists in Koni Ghil Meros, Samarkand, Uzbekistan, using a tourist agreement questionnaire.

The highest degree of agreement was discovered in the area of getting new knowledge and experience, while the lowest level was found in the area of booking at a tourism destination. The research highlighted service aspects agreement, such as price, returning, feeling at home, and other elements, as well as the characteristics that have a significant impact on visitor contentment. Tourist expectations are high, according to the research, and the existing tourism destinations are unable to match them. We hope that the conclusions of this article will benefit Samarkand`s tourism business. It indicates that a well-developed and compact rural tourism industry can attract more visitors and give them a better experience.