The Role of Marketing Policy in the Development of the United Arab Emirates and its Contrast with Iraq’s Marketing Policy: A Comparative Analysis

Abstract

This study compared Iraq and UAE marketing practices. This study used interviews to learn more about the topic. Marketing improves a nation’s economy, as explained in the introduction. Marketing attracts capital and boosts competition. The study questioned UAE and Iraqi marketing leaders to understand their policies. Marketing and PR executives and lawmakers were interested. Interviews support the concept that the UAE’s marketing program has advanced the country. Branding, investment incentives, and tourism promotion have improved the country’s economy and reputation. Interviews indicate various obstacles to Iraq’s marketing plan. The government has struggled to use marketing for development due to resource limits, political uncertainty, and disorganized marketing infrastructure. Given the outcomes, Iraq must prioritize marketing policy reform. Marketing infrastructure, public-private partnerships, and comprehensive policies can achieve this. These strategies may increase Iraq’s competitiveness and attract foreign investors. A study comparing the UAE and Iraq’s marketing practices concluded that a reasonable approach could boost a nation’s economy. These findings demonstrate strategic marketing’s worth and offer new insights for policymakers and marketers to promote sustainable development.