Soft Power in the Digital Age: Influence through Ideas and Culture

Abstract

This article explores the evolution of soft power in the digital age, analyzing how nations strategically employ digital platforms to project influence through ideas and culture. It examines the intersection of technology, creativity, and diplomacy, focusing on digital diplomacy, viral content, memes, online trends, digital arts, cross-cultural connections, diplomatic podcasts, and webinars. Through real-world examples and case studies, the article underscores the transformative impact of the digital revolution on soft power and its profound implications for international relations.