Market Analysis and Research of Nestle Company

Authors

  • Bekzodjon Oblakulov Sheraliyevich Lecturer at “Silk Road” International University of Tourism and Cultural Heritage
  • Karim Kadorkin Students at “Silk Road” International University of Tourism and Cultural Heritage
  • Nodirbek Akramov Students at “Silk Road” International University of Tourism and Cultural Heritage
  • Rustam Nuriddinov Students at “Silk Road” International University of Tourism and Cultural Heritage
  • Nodirbek Abiyorov Students at “Silk Road” International University of Tourism and Cultural Heritage

Keywords:

SWOT, BCG matrix, Segmentation, Targeting, Positioning, Social Media

Abstract

This article analysis current trends of Nestle Company such as BCG(Boston Consulting Group) matrix, SWOT analysis and STP analysis and recommendation of company for further improviments. It also gives an general understanding of business and marketing reports of this company.

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Published

2023-04-17

How to Cite

Sheraliyevich, B. O. ., Kadorkin, K. ., Akramov, N. ., Nuriddinov, R. ., & Abiyorov, N. . (2023). Market Analysis and Research of Nestle Company. Journal of Marketing and Emerging Economics, 3(4), 18–23. Retrieved from https://openaccessjournals.eu/index.php/jmee/article/view/2052

Issue

Vol. 3 No. 4 (2023): APRIL

Section

Articles

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