Applications of Marketing Framework in Business Practices

Abstract

Firms have to apply various practices in their businesses to achieve objectives. Developing Marketing Framework (MF) always a challenge for firms in all types of services because firms are not sure of which MF can best suit their business practices. Another important reason is that there are some Marketing models (MM) which are confused with the MF that leads to misinterpretation of applications. This research paper is descriptive in nature, defining the MM and MF; also give the clear distinction between these two concepts so that firm can easily know when to apply MM and when to use MF. As examples SWOT and PEST analysis are defined as MM which are important to be applied before defining strategic objectives of business and later in the paper three MFs are defined with the business factors. In the discussion and results section we covered MF such as Inbound Marketing Sales Funnel, 7 PS of the Marketing Mix, The Pragmatic Marketing Framework Brafton’s Marketing Framework Template and we proposed the combination of MF that can be applied by the firms for their best practices.