IMPROVEMENT OF THE ACTIVITIES OF SMALL BUSINESSES ON THE BASIS OF INNOVATIVE MARKETING TECHNOLOGIES

Authors

  • Yavmutov D. Sh Associate Professor, Dean, Department of Economics, Bukhara State University, Bukhara, Republic of Uzbekistan
  • Rakhmankulova N. O Student, Department of Economics, Bukhara State University, Bukhara, Republic of Uzbekistan

Keywords:

marketing strategy, automobile manufacturing, economic efficiency, best practices

Abstract

The article highlights the development of small business and private entrepreneurship in ensuring economic development. The advantages and opportunities of small business and private entrepreneurship development are studied. In modern conditions, the importance of modern marketing technologies, including innovative marketing tools, in the development of small business is showed. The article also provides recommendations on the functions and tasks performed by innovative marketing and the use of innovative marketing in small business development.

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Published

2021-06-27

How to Cite

Sh, Y. D., & O, R. N. (2021). IMPROVEMENT OF THE ACTIVITIES OF SMALL BUSINESSES ON THE BASIS OF INNOVATIVE MARKETING TECHNOLOGIES. International Journal of Development and Public Policy, 1(1), 48–53. Retrieved from https://openaccessjournals.eu/index.php/ijdpp/article/view/46

Issue

Vol. 1 No. 1 (2021): June 2021

Section

Articles