The Role of Sports Marketing Organizations in the System of Physical Culture and Sports

Authors

  • Samatov Javlonbek Abdukayumovich Senior Lecturer of the Department of Humanities and Information Technologies of the Samarkand State Institute of Foreign Languages

Keywords:

physical education and sports, sports marketing, sports organizations, sports events, actual actions, lawsuits

Abstract

Today sports organizations need to solve marketing issues that contribute to strengthening the reputation of a sports organization, improving the quality of goods and services provided. The existing structure of sports organizations does not provide for special positions for sports marketers, therefore these functions are usually performed by other professionals who do not have specific knowledge, skills and qualifications in the field of sports marketing. The article examines the role of sports marketing organizations in the system of physical education and sports.

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Published

2021-10-28

How to Cite

Abdukayumovich, S. J. (2021). The Role of Sports Marketing Organizations in the System of Physical Culture and Sports. International Journal of Discoveries and Innovations in Applied Sciences, 1(5), 297–298. Retrieved from https://openaccessjournals.eu/index.php/ijdias/article/view/487

Issue

Vol. 1 No. 5 (2021): October

Section

Articles