The Importance of Forming a Marketing and Financial Strategy in Banking

Authors

  • Umid Salim ugli Togaev Master, Samarkand Institute of Economics and Service
  • Fayoz Ataullaevich Zubaydullaev Associate Professor, Samarkand Institute of Economics and Service

Keywords:

commercial bank, marketing and financial strategy, development strategy

Abstract

This article is devoted to the formation of marketing and financial strategies in the face of uncertainty in commercial banks. The study provides recommendations on the essence of marketing and financial strategy in the regional structures of commercial banks, the impact of the business plan on the bank's development strategy, improving the legal framework for the development and implementation of the Bank's development strategy.    

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Published

2022-05-17

How to Cite

Togaev, U. S. ugli ., & Zubaydullaev, F. A. . (2022). The Importance of Forming a Marketing and Financial Strategy in Banking. International Journal of Development and Public Policy, 2(5), 23–27. Retrieved from https://openaccessjournals.eu/index.php/ijdpp/article/view/1290

Issue

Vol. 2 No. 5 (2022): May 2022

Section

Articles